About
Mission
To build the most functional, dependable, excellent-quality pickleball gear in the world—gear we're proud to sell and our customers are proud to own. We serve with integrity, relentless innovation, and a lifetime promise.
Vision
To redefine what's possible in pickleball. Gear that elevates the experience. A global community of players who demand more. A new standard—built on performance, purpose, and a "Never Settle" mindset.
The Origin
FORWRD exists because players deserve better. Better materials. Better design. Better function. Gear that actually keeps up with how people play today.
Early on, we kept waiting for another brand to build the bag we were dreaming of. No one did.
So we did it ourselves. But not alone—we gathered hundreds of players to build it with us from the ground up.
It took over a year and 12+ iterations to get the Court Caddy right. Every version was shaped by real conversations, on-court testing, and constant refining. We didn't rush it. We weren't interested in "good enough." We wanted it dialed. Built with intention. Made to last. Something customers would love—and talk about.
Never Settle
Our tagline came directly from that process. If we're going to put our time into building something, it better be great. Actually great. Damn near excellent. If it doesn't meet that standard, we won't sell it. Simple as that.
We're proud of the gear we make. We have a lot of confidence in it—so much that we don't usually feel the need to oversell it. (Okay, sometimes we do.) But really, our goal is to show that we believe in our gear—and have all the receipts to back it up. That's why we push, test, and do wild things. Not for show. Because it proves what we already know.
Beyond the Gear
We love serving our customers with excellence. Every interaction, every order, every question—we do our best to make sure you're taken care of. Because that's how we expect to be treated too. This brand is built on trust, and we take that seriously.
Thank You
If you've been part of the journey—through feedback, support, or just spreading the word—thank you. This brand has always been community-built. That's exactly how it's going to stay.
We'll keep doing our part: building the best gear in the game.
You? Just promise to Never Settle.
– Topher & Grub Co-Founders, FORWRD