About

Mission Statement:

To build the most functional, dependable, excellent quality pickleball gear in the world — gear we’re proud to sell and our customers are proud to own — while serving customers with integrity, relentless innovation, and a lifetime promise.

Vision Statement:

To redefine what’s possible in pickleball by creating gear that elevates customers experience, unites a global community of players, and sets a new standard the world over — one built on performance, purpose, and a “never settle” mindset.

The Origin:

 FORWRD was created because we believe players deserve excellent Pickleball gear and knew we could provide that - Better materials, better design, better function - gear that actually keeps up with how people play Pickleball today.

Early on, thought another brand would eventually build the bag we were dreaming of. But no one did. And that’s when goal #1 was born:
Build the best pickleball bag we possibly can.

But we didn't want to do it alone. So we gathered hundreds of passionate players to build our first product with from the ground up based off feedback.

It took over a year — and more than 12 different variations — to get the Court Caddy just right. Every version was shaped by conversations with players, real on-court testing, and constant refining. We didn’t rush it, because we weren’t interested in dropping something “good enough.” We wanted it to feel dialed. Built with intention. Made to last. And most importantly, something customers would love and talk about.

Our tagline — Never Settle — came directly from that mindset. If we’re going to put our valuable time into building something, it better be great. Actually great. Damn near excellent. If it doesn’t meet that standard, we won’t sell it. Simple as that.

We’re proud of the gear we make. We’ve got a lot of confidence in it — so much so that most of the time, we don’t feel the need to oversell it. (Okay, sometimes we do) But really, our goal is just to show people that WE believe in our gear and have all the receipts to back it up.

That’s why we push, test, do wild things — not for show, but because it shows our confidence and belief in our gear.

And beyond the products, we just love serving our customers with excellence. We do our best to make sure every customer has a great experience and is taken care of — because that’s how we expect to be treated, too.

This brand is always being built on trust, and we take it extremely seriously.

If you’ve been part of the journey — through feedback, support, or just spreading the word — thank you. This brand has always been community-built, and that’s exactly how it’s going to stay.

We’ll keep doing our part: building the best gear in the game.

You? Just promise to #NeverSettle.

– Topher & Grub
Co-Founders, FORWRD