About
We started FORWRD because players deserve better. Better materials, better design, better function — gear that actually keeps up with how people play Pickleball today.
Early on, we figured some big brand would eventually build the bag we were dreaming of. But no one did. And that’s when mission #1 was born:
Become the Pickleball bag brand.
And build the absolute best bags we possibly can — with the help of our community and the feedback we get from players like you.
It took over a year — and more than 12 different variations — to get the Court Caddy just right. Every version was shaped by conversations with players, real on-court testing, and constant refining. We didn’t rush it, because we weren’t interested in dropping something “good enough.” We wanted it to feel dialed. Built with intention. Made to last.
Our tagline — Never Settle — came directly from that mindset. If we’re going to put our valuable time into building something, it better be great. Actually great. Damn near excellent. If it doesn’t meet that standard, we won’t sell it. Simple as that.
We’re proud of the gear we make. We’ve got a lot of confidence in it — so much so that most of the time, we don’t even feel the need to oversell it. (Okay, sometimes we do.) But really, our goal is just to show people what we already believe: this gear is the real deal. That’s why we push it, test it, do wild things with it — not for show, but because we know it’ll hold up.
And beyond the products, we just love serving our customers with excellence. We do our best to make sure every customer has a great experience and feels taken care of — because that’s what we’d want, too. This brand is built on trust, and we don’t take that lightly.
If you’ve been part of the journey — through feedback, support, or just spreading the word — thank you. This brand has always been community-built, and that’s exactly how it’s going to stay.
We’ll keep doing our part: building the best gear in the game.
You just keep playing.
– Topher & Grub
Co-Founders, FORWRD