Our Values

 

Our Values at FORWRD

At FORWRD, we believe our values are the compass that guides our actions, decisions, and interactions. Defined as "a person's principles or standards of behavior", values reflect our judgment of what is paramount in life. As we navigate the journey of providing high-quality pickleball bags, here are the core values that define us:

Never Settling

"Never settling" is our commitment to constant improvement and having blissful dissatisfaction. It means there's always room for innovation in the design, functionality, or durability of our products. This value drives us to push boundaries and explore new possibilities, ensuring that our customers always receive something exceptional.

Personal Excellence

Personal excellence is the foundation of our brand. It's about striving to be the best in what we do and how we do it. From our designers to our customer service team, each member of the FORWRD family is dedicated to mastering their craft. This relentless pursuit of excellence is what leads to the meticulous attention to detail in every bag we create.

Raising Standards

Raising standards is a core principle that guides every aspect of our business. It's about elevating the bar for quality, innovation, and service in everything we do. By continuously seeking to improve and exceed expectations, we ensure that our products and the experiences we offer set new benchmarks in the pickleball market.

Doing the Work

We believe in the power of hard work and perseverance. "Doing the work" means more than just meeting expectations; it's about going above and beyond to ensure that our products and services exceed what's anticipated. This value motivates us to tackle challenges head-on and to never shy away from the effort required to achieve greatness.

Being Honest

Honesty is the cornerstone of trust, and trust is essential in every relationship we build. We commit to being transparent with our customers, employees, and partners. Whether it's about the materials we use, the production process, or our business practices, we believe in honesty and openness in all our communications.

Listening to Our Customers

Our customers are the heart of FORWRD Pickleball Bags. Listening to you helps us to understand not just your needs, but also your dreams and challenges. This value is about building a community where every voice is heard and valued. It's through this dialogue that we continue to evolve and innovate, ensuring that we always offer products that resonate with our customers' lifestyles and values.

Always Do the Right Thing

At the core of FORWRD Pickleball Bags is our unwavering commitment to always do the right thing. This means acting with integrity and making decisions that are not only good for our business but also ethical and just. Whether it involves our product quality, our interactions with customers, or our dealings with partners, we prioritize ethical conduct and responsibility above all else. This value guides us in creating a culture of trust and respect, ensuring that we’re not only achieving success but doing so with honor and integrity.

Standing Behind Our Beliefs

"Standing Behind Our Beliefs" embodies our commitment to authenticity and unwavering conviction in our values. It means that we don't just talk the talk; we walk the walk. This value is a pledge to stand firmly behind our products, our people, and our principles, even when faced with challenges or adversity. It represents our dedication to not only believe in something but to live it out in every aspect of our business.

Passion

Passion is the heart and soul of FORWRD Pickleball Bags. It's the fervent enthusiasm and love for the game of pickleball that fuels every aspect of our business, from product design to customer service. Our passion is what drives us to innovate, excel, and continually strive to deliver the best possible products to the pickleball community. It's the energy that motivates us every day to serve our customers, engage with our community, and pursue our mission of enhancing the pickleball experience for players of all levels.

Customer Reviews

Based on 201 reviews
86%
(172)
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J
Jon

Nice size for say use

S
Sukumar R.J. (Arlington, US)

It is amazing premium quality bag

v
vinh t.n. (Nha Trang, VN)
Good Servive, good product

good customer service and easy return

J
Jing L. (Glen Allen, US)
Top-Tier Pickleball Bag with Outstanding Customer Service

Absolutely love my FORWRD Court Caddy Pickleball Bag! The design is sleek, functional, and clearly made with pickleball players in mind. The paddle slots, magnetic ball pockets, and hidden compartments are game-changers. It’s super comfortable to wear and fits everything I need for a day on the courts. What really stood out, though, was the excellent customer service. The representative responded promptly and professionally, super helpful and friendly.

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Chris G. (Ashburn, US)
Worth the $$

It’s everything they said it would be and more - I think it might even cure world hunger! I use two slots for paddles and the other two for misc grips and braces. So quick to grab a ball from the outside. Added the shoe caddy and super easy to access - and no more “shoe dust” in the main bag. And it just looked looks cool hanging on the fence. Love that it has two external pockets for phone, Advil, keys, etc. and still room inside for a change of clothes.

K
Karla M. (Atlanta, US)

Love this bag! I really like that the backpack straps are so comfortable. My previous bag was so difficult to carry on one shoulder as the strap was stiff and very uncomfortable. I also love how the bag stands upright and doesn’t fall over.

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Gina C. (Saukville, US)
Impressive

I received my Court Caddy and before opening it, the box told me you get what you pay for. Impressive! This bags quality blew me away. It is made incredibly well! The Court Caddy allows for many option of what I can stuff it with.
I love the look and feel. Well done!

D
Deven G. (Littleton, US)
High quality bag

Super thoughtful features and great design. Thanks guys!

Thank you for your positive review of our Court Caddy Pickleball Bag! We are glad to hear that you appreciate the high quality and thoughtful features of our 2025 model. Our team worked hard to design a bag that meets the needs of pickleball players. Thank you for choosing our product. Happy playing!

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Justin F. (Idaho Falls, US)
Amazing bag with no shortcuts!

This bag is so nice, perfect for a daily use and pickleball after! Thank you so much for not taking no short cuts on quality. Must have bag for those who want the best quality and ease of use/customizability!

Thank you for your kind words about our Court Caddy Pickleball Bag! We are thrilled to hear that you are enjoying its high quality and customizable features. We always strive to provide the best products for our customers and we are glad that you have found it to be perfect for your daily pickleball needs. Thank you for choosing our bag, and happy playing!

J
Jeffrey S. (Fairfax, US)
Best pickleball bag!

Holds everything but not too bulky at the same time. Only regret was not getting the sunglass case and shoe bag attachment :(

We're so glad you love our Court Caddy Pickleball Bag! Thank you for taking the time to leave a review.