Our Values at FORWRD

At FORWRD, we believe our values are the compass that guides our actions, decisions, and interactions. Defined as "a person's principles or standards of behavior", values reflect our judgment of what is paramount in life. As we navigate the journey of providing high-quality pickleball bags, here are the core values that define us:

Never Settling

"Never settling" is our commitment to constant improvement and having blissful dissatisfaction. It means there's always room for innovation in the design, functionality, or durability of our products. This value drives us to push boundaries and explore new possibilities, ensuring that our customers always receive something exceptional.

Personal Excellence

Personal excellence is the foundation of our brand. It's about striving to be the best in what we do and how we do it. From our designers to our customer service team, each member of the FORWRD family is dedicated to mastering their craft. This relentless pursuit of excellence is what leads to the meticulous attention to detail in every bag we create.

Raising Standards

Raising standards is a core principle that guides every aspect of our business. It's about elevating the bar for quality, innovation, and service in everything we do. By continuously seeking to improve and exceed expectations, we ensure that our products and the experiences we offer set new benchmarks in the pickleball market.

Doing the Work

We believe in the power of hard work and perseverance. "Doing the work" means more than just meeting expectations; it's about going above and beyond to ensure that our products and services exceed what's anticipated. This value motivates us to tackle challenges head-on and to never shy away from the effort required to achieve greatness.

Being Honest

Honesty is the cornerstone of trust, and trust is essential in every relationship we build. We commit to being transparent with our customers, employees, and partners. Whether it's about the materials we use, the production process, or our business practices, we believe in honesty and openness in all our communications.

Listening to Our Customers

Our customers are the heart of FORWRD Pickleball Bags. Listening to you helps us to understand not just your needs, but also your dreams and challenges. This value is about building a community where every voice is heard and valued. It's through this dialogue that we continue to evolve and innovate, ensuring that we always offer products that resonate with our customers' lifestyles and values.

Always Do the Right Thing

At the core of FORWRD Pickleball Bags is our unwavering commitment to always do the right thing. This means acting with integrity and making decisions that are not only good for our business but also ethical and just. Whether it involves our product quality, our interactions with customers, or our dealings with partners, we prioritize ethical conduct and responsibility above all else. This value guides us in creating a culture of trust and respect, ensuring that we’re not only achieving success but doing so with honor and integrity.

Standing Behind Our Beliefs

"Standing Behind Our Beliefs" embodies our commitment to authenticity and unwavering conviction in our values. It means that we don't just talk the talk; we walk the walk. This value is a pledge to stand firmly behind our products, our people, and our principles, even when faced with challenges or adversity. It represents our dedication to not only believe in something but to live it out in every aspect of our business.

Passion

Passion is the heart and soul of FORWRD Pickleball Bags. It's the fervent enthusiasm and love for the game of pickleball that fuels every aspect of our business, from product design to customer service. Our passion is what drives us to innovate, excel, and continually strive to deliver the best possible products to the pickleball community. It's the energy that motivates us every day to serve our customers, engage with our community, and pursue our mission of enhancing the pickleball experience for players of all levels.